{"id":1716,"date":"2022-06-21T18:25:50","date_gmt":"2022-06-21T18:25:50","guid":{"rendered":"https:\/\/www.kenhvovgiaothong.com\/?p=1716"},"modified":"2022-06-21T18:25:51","modified_gmt":"2022-06-21T18:25:51","slug":"nhung-luu-y-khi-viet-kich-ban-quang-cao-tren-phat-thanh","status":"publish","type":"post","link":"https:\/\/www.kenhvovgiaothong.com\/kien-thuc-radio\/nhung-luu-y-khi-viet-kich-ban-quang-cao-tren-phat-thanh\/","title":{"rendered":"Nh\u1eefng l\u01b0u \u00fd khi vi\u1ebft k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o tr\u00ean ph\u00e1t thanh"},"content":{"rendered":"<p><strong><b>K\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o tr\u00ean ph\u00e1t thanh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 n\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n t\u1ea3i th\u00f4ng tin, n\u1ed9i dung s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1n th\u00ednh gi\u1ea3.<\/b><\/strong><\/p>\n<p>V\u1eady nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t <strong><b>k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o tr\u00ean ph\u00e1t thanh <\/b><\/strong>\u0111\u1ea1t y\u00eau c\u1ea7u v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3? C\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec? C\u00f9ng t\u00ecm hi\u1ec3u m\u1ed9t v\u00e0i n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u00e1t thanh hay qu\u1ea3ng c\u00e1o tr\u00ean radio qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1717 size-full\" src=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/quang-cao-radio-1-1.png\" alt=\"qu\u1ea3ng c\u00e1o tr\u00ean ph\u00e1t thanh\" width=\"750\" height=\"465\" srcset=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/quang-cao-radio-1-1.png 750w, https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/quang-cao-radio-1-1-645x400.png 645w, https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/quang-cao-radio-1-1-600x372.png 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><strong><b>C\u00e1c b\u01b0\u1edbc vi\u1ebft k\u1ecbch b\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean ph\u00e1t thanh<\/b><\/strong><\/h2>\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t m\u1ed9t k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o \u0111\u1ea1t hi\u1ec7u qu\u1ea3 tr\u00ean radio c\u1ea7n c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh:<\/p>\n<h3><strong><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/strong><\/h3>\n<p>Nh\u00e2n gian c\u00f3 c\u00e2u \u201cBi\u1ebft ng\u01b0\u1eddi bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d. Ch\u00ednh v\u00ec th\u1ebf, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ng\u00e0nh c\u0169ng nh\u01b0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u00e2n t\u00edch th\u1ecb hi\u1ebfu v\u00e0 xu h\u01b0\u1edbng ng\u01b0\u1eddi nghe hi\u1ec7n nay. Nh\u1eefng ch\u1ee7 \u0111\u1ec1 \u201cb\u1eaft trend\u201d s\u1ebd c\u00f3 m\u1ed9t s\u1ef1 quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng. Vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a ng\u00e0nh, l\u0129nh v\u1ef1c c\u1ea7n qu\u1ea3ng c\u00e1o th\u00ec ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1p radio m\u1edbi \u0111\u01b0\u1ee3c quan t\u00e2m.<\/p>\n<h3><strong><b>X\u00e2y d\u1ef1ng \u201cs\u01b0\u1eddn\u201d<\/b><\/strong><\/h3>\n<p>S\u01b0\u1eddn hay c\u00f2n g\u1ecdi l\u00e0 khung k\u1ecbch b\u1ea3n. Ph\u00e1c th\u1ea3o l\u00ean nh\u1eefng n\u1ed9i dung ch\u00ednh cho \u0111o\u1ea1n k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o. T\u1eeb nh\u1eefng n\u1ed9i dung ch\u00ednh \u0111\u00f3 s\u1ebd di\u1ec5n gi\u1ea3i m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn x\u00fac t\u00edch nh\u1ea5t. Khi li\u1ec7t k\u00ea nh\u1eefng n\u1ed9i dung ch\u00ednh, s\u1eafp x\u1ebfp nh\u1eefng n\u1ed9i dung n\u00e0y theo m\u1ed9t tr\u1eadt t\u1ef1 logic s\u1ebd gi\u00fap b\u00e0i qu\u1ea3ng c\u00e1o thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi nghe h\u01a1n.<\/p>\n<p>Trong \u0111\u00f3, ngo\u00e0i n\u1ed9i dung k\u1ecbch b\u1ea3n, khi vi\u1ebft c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn gi\u1ecdng \u0111\u1ecdc, \u00e2m thanh l\u1ed3ng gh\u00e9p sao cho ph\u00f9 h\u1ee3p \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u cho m\u1ed9t k\u1ecbch b\u1ea3n.<\/p>\n<h3><strong><b>B\u1eaft tay l\u00ean n\u1ed9i dung <\/b><\/strong><\/h3>\n<ul>\n<li>Vi\u1ebft k\u1ecbch b\u1ea3n theo tr\u1eadt t\u1ef1 logic<\/li>\n<li>Vi\u1ebft sao cho khi \u0111\u1ecdc l\u00ean gi\u1ed1ng nh\u01b0 n\u00f3i, n\u00f3i nh\u01b0 vi\u1ebft. N\u00ean d\u00f9ng c\u00e1c c\u00e2u ng\u1eafn, n\u1ebfu d\u00f9ng c\u00e2u d\u00e0i th\u00ec ti\u1ebfp ngay ph\u00eda sau \u0111\u00f3 n\u00ean l\u00e0 m\u1ed9t c\u00e2u ng\u1eafn.<\/li>\n<li>M\u1ed7i c\u00e2u ch\u1ec9 mang m\u1ed9t \u00fd ch\u00ednh, kh\u00f4ng lang man<\/li>\n<li>D\u00f9ng ng\u1eef c\u1ea3nh th\u1eddi hi\u1ec7n t\u1ea1i<\/li>\n<li>L\u1eddi v\u0103n n\u1eb1m \u1edf th\u1ebf ch\u1ee7 \u0111\u1ed9ng<\/li>\n<li>Ng\u00f4n t\u1eeb d\u1ec5 hi\u1ec3u, khi\u1ebfn ng\u01b0\u1eddi nghe li\u00ean t\u01b0\u1edfng phong ph\u00fa khi ti\u1ebfp nh\u1eadn th\u00f4ng tin. \u00a0T\u1ed1t nh\u1ea5t nen \u0111\u1ec3 kh\u00e1n th\u00ednh gi\u1ea3 t\u1ef1 r\u00fat ra k\u1ebft lu\u1eadn \u2013 ch\u1ec9 k\u1ec3\/m\u00f4 t\u1ea3 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra.<\/li>\n<li>S\u1eed d\u1ee5ng ng\u00f4n t\u1eeb b\u00ecnh th\u01b0\u1eddng, gi\u1ea3m b\u1edbt nh\u1eefng t\u1eeb b\u00f3ng b\u1ea9y, ch\u01a1i ch\u1eef.<\/li>\n<\/ul>\n<h2><strong><b>M\u1ed9t v\u00e0i l\u01b0u \u00fd khi vi\u1ebft k\u1ecbch b\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean ph\u00e1t thanh<\/b><\/strong><\/h2>\n<ul>\n<li>N\u1ed9i dung \u0111i th\u1eb3ng v\u00e0o tr\u1ecdng t\u00e2m, kh\u00f4ng l\u00f2ng v\u00f2ng<\/li>\n<li>Kh\u00f4ng s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u t\u1eeb vi\u1ebft t\u1eaft nh\u01b0: HLHPNVN, T\u01afMTTQVN, WB, NATO, IMF, UNDP<\/li>\n<li>H\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng c\u00e1c t\u00ednh t\u1eeb c\u1ea3m th\u00e1n<\/li>\n<li>Kh\u00f4ng n\u00f3i nh\u1eefng c\u00e2u kh\u00f4ng m\u1ee5c \u0111\u00edch<\/li>\n<li>Kh\u00f4ng d\u00f9ng bi\u1ec7t ng\u1eef.<\/li>\n<li>Tr\u00e1nh ng\u00f4n ng\u1eef m\u01a1 h\u1ed3. H\u00e3y n\u00f3i c\u1ee5 th\u1ec3.<\/li>\n<li>Tr\u00e1nh t\u1eeb \u0111\u1ed3ng ngh\u0129a ho\u1eb7c c\u00e1c bi\u1ebfn th\u1ec3.<\/li>\n<li>Kh\u00f4ng d\u00f9ng con s\u1ed1 d\u00e0i \u0111\u1ec3 tr\u00e1nh \u0111\u1ecdc nh\u1ea7m, d\u00f9ng s\u1ed1 ch\u1eb5n khi c\u00f3 th\u1ec3 (V\u00ed d\u1ee5: 1 tri\u1ec7u 200 ng\u00e0n ho\u1eb7c 1,2 tri\u1ec7u thay cho 1.200.000, g\u1ea7n 1.900 t\u1ea5n thay cho 1.878 t\u1ea5n)<\/li>\n<li>Kh\u00f4ng vi\u1ebft t\u1eaft c\u00e1c \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng (V\u00ed d\u1ee5: vi\u1ebft r\u00f5 l\u00e0 m\u00e9t kh\u1ed1i thay cho m3, h\u00e9cta thay cho ha, \u0111\u00f4la \u00d4xtr\u00e2ylia thay do AUD)<\/li>\n<li>Kh\u00f4ng n\u00ean g\u1eedi tin khi ch\u01b0a th\u1eed \u0111\u1ecdc th\u00e0nh ti\u1ebfng ch\u00ednh b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh<\/li>\n<li>Phi\u00ean \u00e2m r\u00f5 c\u00e1c t\u00ean ri\u00eang n\u01b0\u1edbc ngo\u00e0i, k\u1ec3 c\u1ea3 nh\u1eefng t\u00ean \u0111\u00e3 bi\u1ebft r\u00f5.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1719 size-full\" src=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/kich-ban-quang-cao-tren-phat-thanh-3.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/kich-ban-quang-cao-tren-phat-thanh-3.jpg 800w, https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/kich-ban-quang-cao-tren-phat-thanh-3-600x400.jpg 600w, https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/kich-ban-quang-cao-tren-phat-thanh-3-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><strong><b>K\u00eanh qu\u1ea3ng c\u00e1o tr\u00ean radio hi\u1ec7u qu\u1ea3 hi\u1ec7n nay<\/b><\/strong><\/h2>\n<p>Hi\u1ec7n c\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh radio ho\u1ea1t \u0111\u1ed9ng r\u1ea5t t\u1ed1t, trong \u0111\u00f3 c\u00f3 VOV giao th\u00f4ng. L\u00e0 m\u1ed9t k\u00eanh gioa th\u00f4ng quen thu\u1ed9c \u0111\u1ed1i v\u1edbi r\u1ea5t nhi\u1ec1u anh ch\u1ecb t\u00e0i x\u1ebf kh\u1eafp c\u1ea3 n\u01b0\u1edbc. VOV giao th\u00f4ng c\u00f3 m\u1ee9c \u0111\u1ed9 ph\u1ed5 s\u00f3ng bao ph\u1ee7 tr\u00ean c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng t\u1eeb xe bus \u0111\u1ebfn xe con c\u00e1 nh\u00e2n.<\/p>\n<p>L\u01b0\u1ee3ng kh\u00e1n th\u00ednh gi\u1ea3 nghe \u0111\u00e0i VOV giao th\u00f4ng kh\u00e1 l\u1edbn, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u00e0i n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n th\u00f4ng qua uy t\u00edn c\u1ee7a nh\u00e0 \u0111\u00e0i.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/www.kenhvovgiaothong.com\/kien-thuc-radio\/nhung-luu-y-khi-quang-cao-tren-radio\/\">Nh\u1eefng l\u01b0u \u00fd khi qu\u1ea3ng c\u00e1o tr\u00ean radio<\/a><\/strong><\/p>\n<p>Ch\u00ednh v\u00ec th\u1ebf, \u0111\u1ec3 c\u00f3 m\u1ed9t <strong><b>k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o tr\u00ean radio<\/b><\/strong> truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c n\u1ed9i dung, h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. C\u1ea7n c\u00f3 s\u1ef1 nghi\u00ean c\u1ee9u, n\u1eafm r\u00f5 s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a \u0111o\u1ea1n qu\u1ea3ng c\u00e1o tr\u00ean radio. Li\u00ean h\u1ec7 ngay<strong> K\u00eanh VOV giao th\u00f4ng<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n th\u00eam v\u1ec1 d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1693 size-medium aligncenter\" src=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/lien-he-quang-cao-vov-giao-thong-min-800x199.jpg\" alt=\"qu\u1ea3ng c\u00e1o vov giao th\u00f4ng\" width=\"800\" height=\"199\" srcset=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/lien-he-quang-cao-vov-giao-thong-min.jpg 800w, https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/lien-he-quang-cao-vov-giao-thong-min-768x191.jpg 768w, https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2022\/06\/lien-he-quang-cao-vov-giao-thong-min-600x149.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1716&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; 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