{"id":1399,"date":"2019-08-06T10:09:01","date_gmt":"2019-08-06T10:09:01","guid":{"rendered":"http:\/\/www.kenhvovgiaothong.com\/?p=1399"},"modified":"2019-08-06T10:15:19","modified_gmt":"2019-08-06T10:15:19","slug":"quang-cao-phat-thanh-chien-luoc-canh-tranh-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.kenhvovgiaothong.com\/kien-thuc-radio\/quang-cao-phat-thanh-chien-luoc-canh-tranh-hieu-qua\/","title":{"rendered":"Qu\u1ea3ng C\u00e1o Ph\u00e1t Thanh Chi\u1ebfn L\u01b0\u1ee3c C\u1ea1nh Tranh Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"\n

Qu\u1ea3ng c\u00e1o ph\u00e1t thanh chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u1ea1nh tranh<\/p>\n\n\n\n

1. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u00f3 th\u1ec3 hi\u1ec3u nh\u01b0 m\u1ed9t k\u1ebf ho\u1ea1ch v\u1ea1ch ra \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng d\u00e0i h\u1ea1n cho m\u1ed9t c\u00f4ng ty. Nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng so v\u1edbi \u0111\u1ed1i th\u1ee7. Khi tr\u1ea3i qua nhi\u1ec1u y\u1ebfu t\u1ed1 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng. \u0110\u1ec3 t\u00ecm ra \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a n\u00f3 v\u00e0 so s\u00e1nh ch\u00fang v\u1edbi nhau t\u00ecm ra \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t.
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chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/figcaption><\/figure>\n\n\n\n

2. Ph\u00e2n lo\u1ea1i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/h2>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng k\u00e9o theo s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng. T\u1ea1o ra \u0111a d\u1ea1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh. Nh\u01b0ng theo Michael Porter \u0111\u01b0\u1ee3c cho nh\u1eefng ng\u01b0\u1eddi \u0111i \u0111\u1ea7u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n kinh t\u1ebf \u0111\u00e3 chia ra c\u00e1c lo\u1ea1i c\u1ea1nh tranh nh\u01b0: S\u1ef1 kh\u00e1c bi\u1ec7t, gi\u1ea3m chi ph\u00ed, t\u1eadp trung v\u00e0o kh\u00e1c bi\u1ec7t v\u00e0 t\u1eadp chung chi ph\u00ed.<\/p>\n\n\n\n

+ Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t : V\u1edbi m\u1ee5c \u0111\u00edch ph\u00e1t tri\u1ec3n m\u1ed9t l\u1ee3i th\u1ebf c\u1ee7a doanh nghi\u1ec7p. C\u1ea1nh tranh b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ed9c \u0111\u00e1o cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ee5c ti\u00eau s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

+ Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u chi ph\u00ed: T\u1ed3n t\u1ea1i 2 h\u00ecnh th\u1ee9c gi\u1ea3m chi ph\u00ed ho\u1eb7c t\u0103ng doanh thu. <\/p>\n\n\n\n

Trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u0111u nhau tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi m\u1ee9c chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. M\u1ee5c ti\u00eau c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng v\u1edbi kh\u00e1ch h\u00e0ng xem tr\u1ecdng gi\u00e1 c\u1ea3.<\/p>\n\n\n\n

+ Chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng h\u1ee3p:<\/p>\n\n\n\n

V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. T\u1eeb ph\u00e2n t\u00edch v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 t\u1eadp trung v\u00e0o chi ph\u00ed hay v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t.
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Qu\u1ea3ng c\u00e1o ph\u00e1t thanh chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/figcaption><\/figure>\n\n\n\n

Xem th\u00eam: Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3ng C\u00e1o Tr\u00ean \u0110\u00e0i Ti\u1ebfng N\u00f3i Vi\u1ec7t Nam \u2013 Marketing T\u00edch H\u1ee3p<\/a><\/em><\/strong><\/p>\n\n\n\n

3. Qu\u1ea3ng c\u00e1o ph\u00e1t thanh chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t t\u1ed1i \u01b0u chi ph\u00ed <\/h2>\n\n\n\n

Ngay t\u1eeb l\u00fac ra \u0111\u1eddi, \u0111\u00e0i ph\u00e1t thanh \u0111\u00e3 tr\u1eddi th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu hay t\u00e1ch r\u1eddi cu\u1ed9c s\u1ed1ng. N\u00f3 l\u00e0 c\u00f4ng c\u1ee5 gi\u1ea3i tr\u00ed thu h\u00fat ng\u01b0\u1eddi nghe m\u1ecdi l\u00fac m\u1ecdi n\u01a1i. Nghe l\u00fac \u0111ang l\u00e0m vi\u1ec7c, \u0111i \u0111\u01b0\u1eddng, ngh\u1ec9 ng\u01a1i,… M\u1ed9t ng\u01b0\u1eddi \u0111ang l\u00e1i xe \u0111i \u0111\u01b0\u1eddng c\u00f3 th\u1ec3 nghe \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin nh\u01b0 tin t\u1ee9c, d\u1ef1 b\u00e1o th\u1eddi ti\u1ebft, t\u00ecnh tr\u1ea1ng giao th\u00f4ng, qu\u1ea3ng c\u00e1o v\u00e0 ca nh\u1ea1c.\u00a0<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o ph\u00e1t thanh<\/a><\/em><\/strong> \u0111\u01b0\u1ee3c xem l\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng kh\u00f4ng t\u1ed1n k\u00e9m nhi\u1ec1u chi ph\u00ed m\u00e0 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. <\/p>\n\n\n\n

\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a qu\u1ea3ng c\u00e1o ph\u00e1t thanh l\u00e0 ch\u1ec9 th\u00f4ng qua gi\u1ecdng n\u00f3i ho\u1eb7c \u00e2m thanh. \u0110\u1ec3 m\u00f4 t\u1ea3 th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn ng\u01b0\u1eddi nghe. <\/p>\n\n\n\n

Ngo\u00e0i ra v\u1edbi qu\u1ea3ng c\u00e1o ph\u00e1t thanh \u0111\u01b0\u1ee3c c\u00e1c marketer t\u1ea1i BVAD thi\u1ebft k\u1ebf. K\u1ebf ho\u1ea1ch ch\u1eb7t ch\u1ebd ho\u00e0n ch\u1ec9nh t\u1eebng chi ti\u1ebft s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed. Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua khung gi\u1edd ph\u00e1t s\u00f3ng. M\u1eb7c kh\u00e1c c\u00f3 th\u1ec3 gia t\u0103ng, ph\u00e1t tri\u1ec3n doanh s\u1ed1 th\u00f4ng qua th\u00f4ng tin mua b\u00e1n cung c\u1ea5p tr\u00ean ph\u00e1t thanh. <\/p>\n\n\n\n

\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a k\u00eanh l\u00e0 ti\u1ebfp th\u1ecb \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u00fang l\u1ee9a tu\u1ed5i, ng\u00e0nh ngh\u1ec1. C\u0169ng nh\u01b0 th\u00f3i quen sinh ho\u1ea1t c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy kh\u00f4ng ph\u1ed5 bi\u1ebfn nh\u01b0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c. Nh\u01b0ng k\u00eanh v\u1eabn c\u00f3 kh\u00e1n th\u00ednh gi\u1ea3 nh\u1ea5t \u0111\u1ecbnh c\u1ee7a m\u00ecnh. Nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u00e0 nh\u1eefng tr\u1eadn \u0111\u00e1nh \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.
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6 L\u00fd do doanh nghi\u1ec7p n\u00ean qu\u1ea3ng c\u00e1o ph\u00e1t thanh ngay h\u00f4m nay<\/h3>\n\n\n\n

+ T\u0103ng doanh thu b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p: Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua qu\u00e1 tr\u00ecnh l\u1eadp \u0111i l\u1eadp l\u1ea1i nhi\u1ec1u l\u1ea7n c\u1ee7a qu\u1ea3ng c\u00e1o. Gi\u00fap th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua h\u00e0ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

+ C\u1eeda h\u00e0ng kh\u1eafp m\u1ecdi n\u01a1i: Ph\u01b0\u01a1ng ti\u1ec7n duy \u0111\u1ed9ng duy nh\u1ea5t c\u00f3 th\u1ec3 trong xe, n\u01a1i l\u00e0m vi\u1ec7c, l\u00fac ch\u01a1i, l\u00fac ngh\u1ec9 ng\u01a1i\u2026 b\u1ea1n \u0111\u1ed3ng h\u00e0nh cho qu\u1ea3ng c\u00e1o m\u00e0 kh\u00e1ch h\u00e0ng t\u1ea1i n\u01a1i c\u00f3 \u0111\u00e0i ph\u00e1t thanh.<\/p>\n\n\n\n

+ T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong nh\u1eefng qu\u1ea3ng c\u00e1o kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng: theo th\u1ed1ng k\u1ebf v\u1ec1 qu\u1ea3ng c\u00e1o b\u00e1o ch\u00ed th\u00ec d\u00e0nh h\u01a1n 2\/3 cho qu\u1ea3ng c\u00e1o. Tv th\u00ec gi\u00e0nh \u0111\u1ebfn \u2153 qu\u1ea3ng c\u00e1o tuy nhi\u00ean v\u1edbi ph\u00e1t thanh t\u1ef7 l\u1ec7 qu\u1ea3ng c\u00e1o ch\u1ec9 d\u00e0nh \u2155 th\u1eddi gian l\u01b0\u1ee3ng ph\u00e1t s\u00f3ng. Ch\u00ednh v\u00ec v\u1eady \u0111\u00e0i ph\u00e1t thanh l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7u qu\u1ea3 kh\u00f4ng x\u00e1o l\u1ed9n hay l\u00e0m ng\u01b0\u1eddi nghe ph\u00e2n t\u00e2m v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n

+ L\u00e0 ph\u01b0\u01a1ng ti\u1ec7n t\u1ed1i \u01b0u chi ph\u00ed hi\u1ec7u qu\u1ea3 nh\u1ea5t: So v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c th\u00ec \u0111\u00e0i truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp m\u1ee9c chi ph\u00ed qu\u1ea3ng c\u00e1o th\u1ea5p nh\u1ea5t so v\u1edbi c\u00e1c k\u00eanh c\u00f2n l\u1ea1i.<\/p>\n\n\n\n

+ Ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u1edbi t\u1ea7n s\u1ed1 t\u1ed1t nh\u1ea5t <\/p>\n\n\n\n

+ Lu\u00f4n lu\u00f4n trang \u0111\u1ea7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n

B\u1ea1n \u0111ang suy ngh\u0129 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 nh\u1ea5t cho doanh nghi\u1ec7p, c\u00f4ng ty m\u00ecnh. Th\u00ec qu\u1ea3ng c\u00e1o ph\u00e1t thanh l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 kh\u1eafc khi trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. BVAD<\/a><\/em><\/strong> l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng h\u00e0ng \u0111\u1ea7u vi\u1ec7t nam. ch\u00fang t\u00f4i t\u1ef1 h\u00e0o l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p qu\u1ea3ng c\u00e1o \u0111\u00e0i ph\u00e1t thanh uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t v\u1edbi nh\u1eefng chi\u1ebfc kh\u1ea5u cao t\u1eeb nh\u00e0 \u0111\u00e0i. <\/p>\n\n\n\n

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\n 5\/5 - (1 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Qu\u1ea3ng c\u00e1o ph\u00e1t thanh chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u1ea1nh tranh 1. Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u00f3 th\u1ec3 hi\u1ec3u nh\u01b0 m\u1ed9t k\u1ebf ho\u1ea1ch v\u1ea1ch ra \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng d\u00e0i h\u1ea1n cho m\u1ed9t c\u00f4ng ty. Nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng so v\u1edbi \u0111\u1ed1i th\u1ee7. Khi […]\n","protected":false},"author":1,"featured_media":1406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts\/1399"}],"collection":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/comments?post=1399"}],"version-history":[{"count":3,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts\/1399\/revisions"}],"predecessor-version":[{"id":1409,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts\/1399\/revisions\/1409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/media\/1406"}],"wp:attachment":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/media?parent=1399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/categories?post=1399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/tags?post=1399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}