{"id":1231,"date":"2019-05-28T10:34:15","date_gmt":"2019-05-28T10:34:15","guid":{"rendered":"http:\/\/www.kenhvovgiaothong.com\/?p=1231"},"modified":"2021-05-25T04:25:30","modified_gmt":"2021-05-25T04:25:30","slug":"quang-cao-radio-cach-marketing-truyen-thong-nhung-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.kenhvovgiaothong.com\/kien-thuc-radio\/quang-cao-radio-cach-marketing-truyen-thong-nhung-hieu-qua\/","title":{"rendered":"Qu\u1ea3ng C\u00e1o Radio &#8211; C\u00e1ch Marketing Truy\u1ec1n Th\u1ed1ng Nh\u01b0ng Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"\n<p>N\u00f3i \u0111\u1ebfn qu\u1ea3ng c\u00e1o radio th\u00ec ch\u1eafc h\u1eb3n ai c\u0169ng bi\u1ebft v\u00ec radio l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi h\u01a1n c\u00e1c lo\u1ea1i h\u00ecnh th\u1ee9c kh\u00e1c. V\u1eady k\u00eanh truy\u1ec1n th\u1ed1ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 g\u00ec cho doanh nghi\u1ec7p? C\u00f9ng t\u00ecm hi\u1ec3u qu\u1ea3ng c\u00e1o radio nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111em l\u1ea1i doanh thu t\u1ed1t.<\/p>\n\n\n\n<h2>Qu\u1ea3ng C\u00e1o Radio Nh\u01b0 Th\u1ebf N\u00e0o \u0110\u1ec3 T\u1ed1i \u01afu H\u00f3a<\/h2>\n\n\n\n<p>C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u1ec1u chia ra l\u00e0m 2 m\u1ee5c \u0111\u00edch. Th\u1ee9 nh\u1ea5t l\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Th\u1ee9 hai l\u00e0 \u0111\u1ea9y m\u1ea1nh doanh thu s\u1ea3n ph\u1ea9m. \u0110\u1ec3 <em>qu\u1ea3ng c\u00e1o tr\u00ean radio<\/em> hi\u1ec7u qu\u1ea3 ta c\u1ea7n t\u00ecm hi\u1ec3u r\u00f5 2 m\u1ee5c \u0111\u00edch n\u00e0y v\u00e0 xem x\u00e9t nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0o h\u1ee3p v\u1edbi ch\u00fang.<\/p>\n\n\n\n<h3>T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qua qu\u1ea3ng c\u00e1o radio<\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2019\/05\/radio-marketing.jpg\" alt=\"\" class=\"wp-image-1234\" width=\"628\" height=\"418\"\/><figcaption>quang-cao-radio<\/figcaption><\/figure>\n\n\n\n<p>==&gt;<strong>Xem th\u00eam <a href=\"https:\/\/www.kenhvovgiaothong.com\/kien-thuc-radio\/nhung-hieu-qua-tu-viec-quang-cao-radio\/\">Nh\u1eefng hi\u1ec7u qu\u1ea3 t\u1eeb vi\u1ec7c qu\u1ea3ng c\u00e1o radio <\/a><\/strong><\/p>\n\n\n\n<p><em>Qu\u1ea3ng c\u00e1o b\u1eb1ng radio<\/em> l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u01b0\u01a1ng \u0111\u1ed1i t\u1ed1t cho nh\u1eefng kh\u00e1ch h\u00e0ng \u1edf xa. L\u1ef1a ch\u1ecdn \u0111\u00f3 gi\u00fap nh\u1eefng v\u00f9ng xa bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng khi \u1edf \u0111\u00e2u c\u0169ng l\u00e0 th\u1ecb ph\u1ea7n t\u1ed1t. H\u01a1n n\u1eefa &nbsp;b\u1ea1n n\u00ean ch\u1ecdn k\u00eanh radio n\u00e0o chuy\u00ean ph\u00e1t tin v\u1ec1 kinh doanh hay ti\u00eau d\u00f9ng ch\u00ed \u00edt n\u00f3 c\u0169ng ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat \u0111\u01b0\u1ee3c \u0111a s\u1ed1 th\u00ednh gi\u1ea3. <\/p>\n\n\n\n<p>Hi\u1ec7n nay ph\u1ea7n tr\u0103m nghe radio tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng ng\u00e0y c\u00e0ng t\u0103ng. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 ti\u00eau d\u00f9ng, th\u1ef1c ph\u1ea9m, s\u1ee9c kh\u1ecfe,\u2026 s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u01b0 gi\u1edbi tr\u1ebb, b\u00e0 n\u1ed9i tr\u1ee3, d\u00e2n v\u0103n ph\u00f2ng khi \u0111i xe bus, taxi&#8230;Khi \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn. Ch\u01b0a h\u1ebft 1 \u00fd t\u01b0\u1edfng k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o tr\u00ean radio m\u1edbi l\u1ea1 s\u1ebd nhanh ch\u00f3ng \u0111\u01b0\u1ee3c truy\u1ec1n mi\u1ec7ng g\u00e2y hi\u1ec7u \u1ee9ng b\u1eaft \u201ctrend\u201d c\u1ee7a gi\u1edbi tr\u1ebb hi\u1ec7n nay. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nh\u1eafc \u0111\u1ebfn. <\/p>\n\n\n\n<h3>\u0110\u1ea9y m\u1ea1nh doanh thu b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i m\u1ee5c \u0111\u00edch cu\u1ed1i c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u1eady qu\u1ea3ng c\u00e1o radio gi\u00fap g\u00ec cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? \u0110a s\u1ed1 qu\u1ea3ng c\u00e1o hay b\u1ecb b\u1ecf qua nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh hay youtube\u2026 Nh\u01b0ng \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o radio th\u00ec t\u1ea7n xu\u1ea5t b\u1ecb b\u1ecf qua r\u1ea5t th\u1ea5p. V\u1eady b\u1ea1n n\u00ean qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m g\u00ec \u0111\u1ec3 \u0111\u1ea1t t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3?<\/p>\n\n\n\n<p> V\u00ed d\u1ee5 nh\u01b0: Ch\u01b0\u01a1ng tr\u00ecnh <em>\u201c365 ng\u00e0y h\u1ea1nh ph\u00fac\u201d<\/em> c\u00f3 nh\u00f3m th\u00ednh gi\u1ea3 ch\u00ednh l\u00e0 c\u00f4ng nh\u00e2n v\u00e0 sinh vi\u00ean. Ch\u01b0\u01a1ng tr\u00ecnh <em>\u201cFM Gia \u0111\u00ecnh\u201d, \u201cFM S\u1ee9c kh\u1ecfe\u201d<\/em> c\u00f3 th\u00ednh gi\u1ea3 \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 25-55; l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 gia \u0111\u00ecnh, c\u00e1c b\u00e1c trung ni\u00ean, cao tu\u1ed5i. Ngo\u00e0i ra c\u00f2n c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u201c B\u1ea3n tin b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u201d d\u00e0nh cho c\u00e1c doanh nh\u00e2n quan t\u00e2m v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh. Ch\u1ec9 c\u1ea7n b\u1ea1n nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c hay ch\u01b0\u01a1ng tr\u00ecnh ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h2>C\u00e1c S\u1ed1 Li\u1ec7u Th\u1ed1ng K\u00ea V\u1ec1 Nghe Radio<\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2019\/05\/text-marketing-for-radio-stations.jpg\" alt=\"\" class=\"wp-image-1236\" width=\"667\" height=\"231\" srcset=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2019\/05\/text-marketing-for-radio-stations.jpg 666w, https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2019\/05\/text-marketing-for-radio-stations-600x208.jpg 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><figcaption>quang-cao-radio<\/figcaption><\/figure>\n\n\n\n<p>==><strong>Xem th\u00eam:  <a href=\"https:\/\/www.kenhvovgiaothong.com\/kien-thuc-radio\/lich-phat-song-chuong-trinh-kenh-vov-giao-thong-nam-2019\/\">L\u1ecbch Ph\u00e1t S\u00f3ng Ch\u01b0\u01a1ng Tr\u00ecnh K\u00eanh VOV Giao Th\u00f4ng N\u0103m 2019 <\/a><\/strong><\/p>\n\n\n\n<p>Theo th\u1ed1ng k\u00ea c\u1ee7a <em>\u0111\u00e0i VOV <\/em>Giao Th\u00f4ng H\u00e0 N\u1ed9i n\u0103m 2015 Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 2,8 tri\u1ec7u xe \u00f4 t\u00f4 c\u00e1c lo\u1ea1i. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ea1 t\u1ea7ng \u0111\u00f4 th\u1ecb. T\u1ec9 l\u1ec7 s\u1edf h\u1eefu \u00f4 t\u00f4 c\u00e1 nh\u00e2n t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn \u0111\u00e3 gia t\u0103ng nhanh ch\u00f3ng l\u00ean 22 xe\/1000 d\u00e2n. B\u00ean c\u1ea1nh \u0111\u00f3, th\u00f3i quen di chuy\u1ec3n b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n c\u00f4ng c\u1ed9ng nh\u01b0 xe bu\u00fdt, taxi. C\u00e1c lo\u1ea1i h\u00ecnh n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean quen thu\u1ed9c v\u00e0 ng\u00e0y c\u00e0ng ti\u1ec7n \u00edch h\u01a1n b\u1edfi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 GrabTaxi, Uber, \u2026<\/p>\n\n\n\n<p>\u0110\u1ebfn nay, \u0111\u00e3 c\u00f3 t\u1edbi 85% c\u00e1c xe \u00f4 t\u00f4 v\u00e0 100% xe bus; xe taxi tr\u00ean \u0111\u1ecba b\u00e0n H\u00e0 N\u1ed9i b\u1eadt VOV Giao th\u00f4ng v\u00e0o gi\u1edd cao \u0111i\u1ec3m. B\u1edfi v\u1eady c\u00f3 \u00edt nh\u1ea5t kho\u1ea3ng 1 tri\u1ec7u l\u01b0\u1ee3t ng\u01b0\u1eddi tham gia giao th\u00f4ng li\u00ean t\u1ee5c l\u1eafng nghe VOV Giao Th\u00f4ng.<\/p>\n\n\n\n<p>VOV Giao Th\u00f4ng cung c\u1ea5p c\u00e1c <a href=\"https:\/\/www.kenhvovgiaothong.com\/dich-vu-radio\/\"><strong>d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o<\/strong><\/a><\/p>\n\n\n\n<ul><li>D\u1ecbch v\u1ee5 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n <\/li><li>D\u1ecbch v\u1ee5 thu \u00e2m qu\u1ea3ng c\u00e1o<\/li><li>D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/li><li>D\u1ecbch v\u1ee5 booking qu\u1ea3ng c\u00e1o VOV Giao Th\u00f4ng<\/li><\/ul>\n\n\n\n<p>Li\u00ean h\u1ec7 hotline 0929257557 \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1400\" height=\"349\" src=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2019\/05\/lien-he-quang-cao-vov-giao-thong-1400x349-1-1400x349.jpg\" alt=\"Li\u00ean h\u1ec7 t\u01b0 v\u1ea5n qu\u1ea3ng c\u00e1o\" class=\"wp-image-1135\" srcset=\"https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2019\/05\/lien-he-quang-cao-vov-giao-thong-1400x349-1.jpg 1400w, https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2019\/05\/lien-he-quang-cao-vov-giao-thong-1400x349-1-800x199.jpg 800w, https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2019\/05\/lien-he-quang-cao-vov-giao-thong-1400x349-1-768x191.jpg 768w, https:\/\/www.kenhvovgiaothong.com\/wp-content\/uploads\/2019\/05\/lien-he-quang-cao-vov-giao-thong-1400x349-1-600x150.jpg 600w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1231&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;4&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (4 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;128&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 128px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4.5\/5 - (4 b\u00ecnh ch\u1ecdn)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u00f3i \u0111\u1ebfn qu\u1ea3ng c\u00e1o radio th\u00ec ch\u1eafc h\u1eb3n ai c\u0169ng bi\u1ebft v\u00ec radio l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi h\u01a1n c\u00e1c lo\u1ea1i h\u00ecnh th\u1ee9c kh\u00e1c. V\u1eady k\u00eanh truy\u1ec1n th\u1ed1ng n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 g\u00ec cho doanh nghi\u1ec7p? C\u00f9ng t\u00ecm hi\u1ec3u qu\u1ea3ng c\u00e1o radio nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111em l\u1ea1i doanh [&hellip;]\n","protected":false},"author":1,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts\/1231"}],"collection":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/comments?post=1231"}],"version-history":[{"count":3,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts\/1231\/revisions"}],"predecessor-version":[{"id":1346,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts\/1231\/revisions\/1346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/media?parent=1231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/categories?post=1231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/tags?post=1231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}