{"id":1024,"date":"2019-04-22T04:46:08","date_gmt":"2019-04-22T04:46:08","guid":{"rendered":"http:\/\/www.kenhvovgiaothong.com\/?p=1024"},"modified":"2019-05-04T07:34:24","modified_gmt":"2019-05-04T07:34:24","slug":"su-thanh-cong-cua-quang-cao-tren-vov-giao-thong-tphcm","status":"publish","type":"post","link":"https:\/\/www.kenhvovgiaothong.com\/kien-thuc-radio\/su-thanh-cong-cua-quang-cao-tren-vov-giao-thong-tphcm\/","title":{"rendered":"S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean VOV giao th\u00f4ng tphcm"},"content":{"rendered":"\n

Sau th\u00e0nh c\u00f4ng c\u1ee7a VOV giao th\u00f4ng H\u00e0 N\u1ed9i, ti\u1ebfp n\u1ed1i l\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a k\u00eanh qu\u1ea3ng c\u00e1o tr\u00ean VOV giao th\u00f4ng tphcm. Hi\u1ec7n nay, k\u00eanh VOV t\u1ea1i tphcm \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 trong l\u00f2ng th\u00ednh gi\u1ea3. <\/p>\n\n\n\n

Ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau l\u1ea7n l\u01b0\u1ee3t ra \u0111\u1eddi. Tuy nhi\u00ean radio v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. B\u1edfi s\u1ef1 ti\u1ec7n d\u1ee5ng, mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. M\u1ed9t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean VOV giao th\u00f4ng tphcm<\/strong> l\u00e0 lu\u00f4n ph\u00e1t s\u00f3ng trong khung gi\u1edd cao \u0111i\u1ec3m. V\u1edbi khung gi\u1edd n\u00e0y, s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nghe. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 nh\u1eefng s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn nhanh v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

\"S\u1ef1<\/figure><\/div>\n\n\n\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean VOV giao th\u00f4ng tphcm<\/strong><\/h2>\n\n\n\n

VOV giao th\u00f4ng tphcm c\u00f3 \u0111\u1ed9 ph\u1ee7 s\u00f3ng v\u1edbi b\u00e1n k\u00ednh 200km v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin g\u1ea7n 8.000.000 d\u00e2n. V\u1edbi m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng nh\u01b0 v\u1eady, radio \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. C\u00f9ng theo d\u00f5i m\u1ed9t s\u1ed1 th\u00f4ng tin b\u00ean d\u01b0\u1edbi \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean VOV giao th\u00f4ng tphcm<\/a> mang l\u1ea1i.<\/p>\n\n\n\n

1. Thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi nghe<\/h3>\n\n\n\n

\u0110\u1ea7u ti\u00ean ph\u1ea3i n\u00f3i \u0111\u1ebfn th\u00f3i quen, ch\u1ec9 c\u00f3 th\u00f3i quen m\u1edbi \u0111em l\u1ea1i l\u01b0\u1ee3ng traffic l\u1edbn cho m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng. VOV c\u0169ng v\u1eady, theo Kantar Media s\u1ed1 ng\u01b0\u1eddi b\u1eadt radio nhi\u1ec1u nh\u1ea5t r\u01a1i v\u00e0o khung gi\u1edd 13h30-17h v\u00e0 19h-22h. T\u1ee9c th\u1eddi gian tan l\u00e0m v\u00e0 \u0111ang \u0111i\u1ec1u khi\u1ec3n ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t, VOV Giao Th\u00f4ng li\u00ean t\u1ee5c l\u00e0 k\u00eanh radio c\u00f3 l\u01b0\u1ee3ng th\u00ednh gi\u1ea3 \u0111\u1ee9ng \u0111\u1ea7u Vi\u1ec7t Nam. Nh\u01b0 v\u1eady, th\u00f3i quen b\u1eadt VOV \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh theo m\u1ed9t th\u00f3i quen v\u00e0 ng\u00e0y c\u00e0ng thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi nghe.<\/p>\n\n\n\n

\"K\u00eanh<\/figure><\/div>\n\n\n\n

2. K\u00eanh radio \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nghe nh\u1ea5t<\/h3>\n\n\n\n

C\u0169ng theo m\u1ed9t kh\u1ea3o s\u00e1t \u0111\u1ebfn t\u1eeb Kantar Media, VOV \u0111\u00e3 chi\u1ebfm l\u0129nh th\u00ednh gi\u1ea3 trong v\u00f2ng 4 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. Theo th\u1ed1ng k\u00ea n\u0103m 2015 \u0111\u00e3 n\u00f3i l\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3: Kho\u1ea3ng 2,8 tri\u1ec7u \u00f4 t\u00f4 c\u00e1c lo\u1ea1i, d\u1ecbch v\u1ee5 taxi, xe bus,\u2026 c\u00f3 l\u01b0\u1ee3ng tham gia truy c\u1eadp k\u00eanh VOV<\/a> cao.<\/p>\n\n\n\n

\"VOV<\/figure><\/div>\n\n\n\n

3. Th\u00fac \u0111\u1ea9y nhi\u1ec1u ng\u01b0\u1eddi mua h\u00e0ng <\/h3>\n\n\n\n

Theo nghi\u00ean c\u1ee9u Nielsen, 62% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 nghe Radio 13 ph\u00fat tr\u01b0\u1edbc khi mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf qu\u1ea3ng c\u00e1o radio lu\u00f4n \u0111\u01b0\u1ee3c th\u00ednh gi\u1ea3 l\u1eafng nghe. Tuy nhi\u00ean, th\u00ednh gi\u1ea3 c\u1ea7n c\u00f3 s\u1ef1 t\u00e1c \u0111\u1ed9ng b\u1edfi ng\u00f4n t\u1eeb, gi\u1ecdng voice, hi\u1ec7u \u1ee9ng \u00e2m thanh,\u2026 m\u1edbi c\u00f3 th\u1ec3 \u1ea5n t\u01b0\u1ee3ng v\u00e0 ghi nh\u1edb. Y\u1ebfu t\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng, \u1ea3nh h\u01b0\u1edfng t\u1edbi kh\u1ea3 n\u0103ng t\u00ecm hi\u1ec3u v\u00e0 mua s\u1ea3n ph\u1ea9m. <\/p>\n\n\n\n

M\u1ed9t casestudy v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Carlsberg (c\u00f4ng ty s\u1ea3n xu\u1ea5t r\u01b0\u1ee3u bia) tr\u00ean radio:<\/p>\n\n\n\n

V\u1edbi 45s qu\u1ea3ng c\u00e1o tr\u00ean radio v\u1edbi nh\u1eefng l\u1eddi ng\u1ee3i khen v\u1ec1 h\u01b0\u01a1ng v\u1ecb c\u1ee7a bia Carlsberg. Nh\u1eefng l\u1eddi khen n\u00e0y, \u0111\u01b0\u1ee3c mua l\u1ea1i b\u1edfi c\u00e1c youtuber \u0111\u00e3 review v\u00e0 \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda ph\u00e1t l\u00ean radio. \u0110o\u1ea1n radio n\u00e0y, \u0111\u00e3 khi\u1ebfn ng\u01b0\u1eddi nghe c\u1ea3m gi\u00e1c nh\u01b0 \u0111ang ng\u1ed3i u\u1ed1ng bia th\u1eadt v\u1eady. Sau qu\u1ea3ng c\u00e1o \u0111\u00f3, Carlsberg \u0111\u00e3 nh\u1eadn bi\u1ebft bao l\u1eddi khen v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh thu l\u1edbn.<\/p>\n\n\n\n

\"Qu\u1ea3ng<\/figure><\/div>\n\n\n\n

Xem th\u00eam: Chi ph\u00ed qu\u1ea3ng c\u00e1o VOV giao th\u00f4ng bao g\u1ed3m nh\u1eefng g\u00ec?<\/a><\/p>\n\n\n\n

D\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o k\u00eanh truy\u1ec1n th\u00f4ng VOV<\/strong><\/strong><\/h2>\n\n\n\n

Nh\u01b0 v\u1eady, qu\u1ea3ng c\u00e1o radio ngo\u00e0i hi\u1ec7u qu\u1ea3 cao th\u00ec n\u00f3 c\u00f2n c\u00f3 chi ph\u00ed s\u1ea3n xu\u1ea5t th\u1ea5p ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi Doanh nghi\u1ec7p. H\u00e3y \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean VOV giao th\u00f4ng tphcm <\/strong>c\u1ee7a b\u1ea1n s\u00e1ng t\u1ea1o hi\u1ec7u qu\u1ea3 h\u01a1n t\u1eeb k\u00eanh kenhvovgiaothong.com. Ch\u00fang t\u00f4i <\/strong>s\u1ebd t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng k\u1ebf ho\u1ea1ch qu\u1ea3ng c\u00e1o radio h\u1ee3p l\u00fd nh\u1ea5t. \u0110\u1ec3 l\u1ea5y b\u00e1o gi\u00e1 qu\u1ea3ng c\u00e1o radio c\u0169ng nh\u01b0 nh\u1eadn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, nhanh tay li\u00ean h\u1ec7:lienhe.vovgiaothong@gmail.com <\/strong>ho\u1eb7c Hotline 0929 257 557<\/strong><\/p>\n\n\n

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\n 4.7\/5 - (4 b\u00ecnh ch\u1ecdn) <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Sau th\u00e0nh c\u00f4ng c\u1ee7a VOV giao th\u00f4ng H\u00e0 N\u1ed9i, ti\u1ebfp n\u1ed1i l\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a k\u00eanh qu\u1ea3ng c\u00e1o tr\u00ean VOV giao th\u00f4ng tphcm. Hi\u1ec7n nay, k\u00eanh VOV t\u1ea1i tphcm \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 trong l\u00f2ng th\u00ednh gi\u1ea3. Ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau […]\n","protected":false},"author":1,"featured_media":1034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts\/1024"}],"collection":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/comments?post=1024"}],"version-history":[{"count":4,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts\/1024\/revisions"}],"predecessor-version":[{"id":1183,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/posts\/1024\/revisions\/1183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/media\/1034"}],"wp:attachment":[{"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/media?parent=1024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/categories?post=1024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kenhvovgiaothong.com\/wp-json\/wp\/v2\/tags?post=1024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}